The benefits of blogging for a college/university

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85+ resources: an educator’s guide to social media

This site is full to bursting with ideas of how educators can use social media to communicate with students. Happy reading!

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Benefits of Social Media

Social media appears to be the next frontier of providing information and advice to potential learners and offers the opportunity to address two of IAG’s biggest issues.

1). Being able to present information to learners in the the format that will encourage it to be viewed.

2). The potential to acquire honest, up to date feedback on the real-life experiences learners are having with your services.

The fears with social media seem to mirror to some extent the fears that you see with some managers when a large scale collection of feedback is undertaken. Negativity will exist, but it offers the opportunity to correct inaccuracies and to review current working practises.

The key however is not to overreact to the individual responses, but get an idea of the general trend of feeling towards the organisation.

A good case study of this is UCAS, who have invested in social media to the extent that they purposefully push their customers to social media to answer common problems. They also look to utilise their twitter account to proactively resolve problems.

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7 March, 2012 11:24 Sent from my iPad

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Using Social Media to Engage Potential Learners

Apprenticeship recruitment and matching vacancies requires a fast turn around and engaging a large pool of potential applicants so it makes sense that social media is a useful tool in doing this, especially with the increase use of smartphones and Twitter which are pretty instantaneous.

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How Social Media Is Used In Higher Education Infographic

Here is an interesting infographic that shows the different ways that Higher Education establishments use Social Media.

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Marketing Courses

Prospective students will be looking at our facebook page to find out more about the college, which is why I set up a landing tab so the first thing they see is what courses the college offers and work out whether this would be a place they would like to continue their education.

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